Posted tagged ‘YouTube’

UGC, Web TV and P2P

September 5, 2008

Generally speaking, online video exists in one of three forms: user-generated, online TV, and file sharing or P2P downloads. Each has their ups and downs, but there seems to be an ongoing debate about which form will ultimately be more successful or overtake the other.

Currently, user-generated videos have the lion’s share of Web traffic. P2P sites have run into a series of legal issues and Web TV hasn’t quite figured out its place online yet. But the big question is, will that always be the case? Things like profitability and growth play a big part in determining which will steal the top spot in the way of long-term popularity.

Online Video Traffic Comparison

Here are my predictions:

  1. User generated video from sites like YouTube, Revver and Qik will continue to be the most popular.
  2. Web TV will not overtake user-generated video as the most popular online video content, but will gain some traffic share. However, Web TV sites will maintain the greatest ability to generate advertising revnue for the next several years.
  3. In terms of video, P2P is on its way out. Movie and television producers are realizing the benefit of making full-length content available online and collecting ad revenue, which cuts down on copyright infringement – making P2P downloads obsolete.

Ad firms and traditional film producers are more comfortable with the TV and movie formats, so logic says they will continue to choose the more predictable Hulu for placement over the less familiar UGC sites. In addition, YouTube just cannot find a business model that works. Valleywag has a great post that summarizes the issue.

In addition, user-generated video sites just don’t work the way that Hulu does. Nalts over at Willvideoforfood posted about why professional grade videos seem to flop on YouTube. I’d suggest reading Nalts’ post, but here’s the summary – YouTube and similar sites are built around community. You can’t just post a video, no matter how great it is, and expect users to pick it up and share it. Networks, loyal fans and community “cred” are the currency of UGC.

It’s this sense of community between millions of viewers that will keep YouTube and other video sharing sites on top of the popularity contest for the foreseeable future – despite their inability to make as much money as TV-turned-Web gurus.


Another Reason to Watch What You Say

September 4, 2008

Peggy Noonan and Mike Murphy, conservative commentators featured on MSNBC this week, are busted.

Noonan and Murphy were caught on tape and off air talking about Palin as McCain’s VP choice. Suffice to say, they are not impressed. Noonan stated that the party is using “political bullshit about narratives” to try to tell a positive story about the GOP. Murphy thinks the VP pick is “gimmicky.”

Theoretically, the media is unbiased and impartial. Their job is not to pick one side of a debate, but to present the information to their viewers in a fair and factually-based way.

However, when the media steps out from behind that curtain and show viewers what they really think, it can have a big impact on how people view a situation. They think they’re getting a “behind the scenes” glimpse of how things really are – especially when it comes to politics.

What does it say to voters when the party commentators we trust to get our news about the republican party are caught airing their true feelings about the inevitable crash and burn of the 2008 election? My husband is a die hard conservative and even he was rattled by Noonan and Murphy’s comments.

But here’s the meat of it – this would have been a non-story were it not for video sharing networks. We never would have heard the true feelings displayed here and nobody ever would have known about this at all. Noonan herself acknowledges the power of online video in a piece she wrote on the Wall Street Journal’s site yesterday to defend herself and her comments:

We were speaking informally, with some passion — and into live mics. An audio tape of that conversation was sent, how or by whom I don’t know, onto the internet. And within three hours I was receiving it from friends far and wide, asking me why I thought the McCain campaign is “over”, as it says in the transcript of the conversation.

According to this, it took only three hours for the video to come back to bite her. That’s pretty amazing.

This morning (September 4th) it was the second most watched YouTube video of the day and has more than 728,000 views over the last 24 hours.

Noonan and Murphy on Palin - Most Watched YouTube Video

Noonan and Murphy on Palin - Most Watched YouTube Video

YouTube Weekly News and Politics – 8.29.08

August 29, 2008

One of the online video trends that I’ve been keeping an eye on is the implications for politics and news. Every week, I pull the most popular weekly videos in this category. And more often than not, there is a speck of insight hiding in there somewhere.

YouTube Top Ten in News & Politics

  1. Joe Biden on Barack Obama
  2. Angel Valodia Matos Kicks Olympic Referee in the Face
  3. Anti-War Protesters Menace Intrepid Fox News Reporter!
  4. Michelle Obama at the 2008 DNC
  5. Debra – former Hillary supporter turned McCain fan
  6. Tskinval wounds
  7. Hillary Clinton: “No Way, No How, No McCain”
  8. The One II: Road To Denver
  9. “Seven” – TV Ad
  10. Passed Over

So what does this tell us? First, it tells us that a number of YouTube viewers are following the DNC and commenting on campaign ads.

Then take a look at #2 – an Olympic referee got kicked in the face?? I didn’t hear anything about that in the news at all! This is one reason why online video is so great. You can find stories that the mainstream media doesn’t think is worth telling.

Speaking of things the mainstream media won’t share, check out #6 on the list. I’ll warn you now, it’s a bit graphic and spoken in Russian with English subtitles. Its a Russian-filmed documentary of Georgian aggression in Tskhinval. Media coverage has portrayed Russia as the militant and stubborn antagonizers. This video tells a very different story – one that I definitely haven’t seen on CNN or Fox. Is it true? There’s no real way to tell, and my intention is not to spark a political debate here. But YouTube is acting as a valuable vehicle for opposing points of view.